Stay connected with your entire advertising business on Edge1 mobile apps!

Mobile technology has become an integral part of everyday life supercharged by consumer adoption. There is a need for speed, and outdoor advertising business must catch up with requirements to access information anytime and anywhere has accelerated growth of mobile devices and increased bandwidth, resulting in high demand for enterprise mobile apps to empower mobile employees. Edge1 mobile applications interface can be easily run on iOS, Android, and Windows phones. We have a very client-centric approach, and these kinds of tools help especially with technology-savvy advertisers. Edge1 mobile apps are for your clients, salesperson, operations team, and even your finance team.

Edge1 mobile apps key highlights are:

• Outdoor advertising media based CRM

• View all your important data in one place

• Tap to explore, filter, and focus on what’s most important

• Easily share reports and data visualizations 

• Securely access your on-premises data

• Share the auditable campaign photos with your clients and others with a single click

• Monitoring site images are times stamped with geo locations

• Monitoring images are automatically linked to sites and campaign

• Any type of image i.e. long shot, close shot, day view, or night view can be clicked

• View all monitoring images of sites from one interface anytime, anywhere, and on any device

• Stay up to date with your customer info even when you’re on the go

• Engage with peers and collaborate with them in real-time

To know more about Edge1 Outdoor Advertising Media Management Software visit http://www.edge1.in/  or just shoot us a mail at care@edge1.in 

Edge1: OOH Workflow Automation Software

What Edge1 outdoor advertising software, automation will bring to your business:

* Site occupancy

** Conversion of leads

*** Customer Loyalty

How?

1. Analyze your market

1.1 Know which media location is performing?

1.2 Who is your ideal customer?

1.3 From which industry you’re gaining more business?

2. Focus on your campaign delivery

2.1 Based on the analysis, develop a strong campaign delivery strategy

2.2 Help your client to find their voice through their brand personality and create a powerful campaign that will speak deeply, creating an emotional connection with the audience

2.3 Innovations works best in every successful campaign. Try to showcase new innovative ideas for the brand 

3. Check your results: With a click, have a clear understanding of your business

3.1 What's your revenue?

3.2 How your sales team performed?

3.3 What are the expenses?

3.4 What’s the payment pattern of your clients?

4. Lead management

4.1 Automatically add your leads to your OOH based CRM

4.2 Feed your leads until they convert to sales

4.3 No need to remember the next followup date, let Edge1 do it for you

Observe the growth of your company!

Edge1 OOH Software- All in one place

 Too many software tools? Too much chaos?

With Edge1 Outdoor Media Management Software all your departments work in one place, in one software, Edge1 enterprise-level security features allow you to secure your business data at different levels. You can control the accessibility of your team at each level. Assign roles for users, define the module and field-level permissions, and control who sees what inside the Edge1 Platform with different levels of data sharing. You can assign roles based on the type of user, media type, city, country, department even from salesperson to manager. 

In Edge1 you can choose between role hierarchy or reporting hierarchy to optimize organizational scaling, and let everyone have access to the right business data. You can also restrict users from deleting or exporting records and give each team member access only to the functions they need.

To know more about Edge1 Outdoor Advertising Software visit www.edge1.in or mail us at care@edge1.in 

How To Measure Outdoor Advertising Campaign

When it comes to outdoor advertising campaigns, it may not be clear as to how an ad’s performance is measured compared to other forms like the Internet. As the popularity of outdoor advertising rises, so does the demand for measurement capabilities that can assess just how impactful your advertising has been, and who has seen it. This enables you to adjust your future advertising plans in line with performance to expand your reach and increase your impact. 

Whether you’ve set up a campaign already, or whether you’re planning future successful campaigns, the measurability of out-of-home media is probably a question on your mind. With this confusion, it’s common for people to ask, “How is outdoor advertising measured?”

OOH advertising often uses demographics and psychographics to measure an ad’s performance. The good news is there are sophisticated measurement capabilities available. Here are some of the key components that are used to create impactful insights for measuring OOH reach and engagement. 

Opportunity to contact

Market research company Esomar uses the term Opportunity to Contact (OTC). This is a metric for measuring how many people will potentially walk past your advertisement and see it. This takes into account survey data and mobility modeling. But there’s a further element to this: Visibility adjusted contact (VAC). This refers to the number of people who actually saw the advertisement during the campaign.

Once we have the potential audience numbers for a panel, how can you be sure that people have seen it?

Edge1 advanced OOH measurement systems incorporate algorithms built around extensive eye movement research based on established psychological techniques on how people view and respond to the world around them. By analyzing all classification factors for panels and audience behavior in this way, the measurement systems can convert the number of viewable impressions (OTCs) into actually viewed impressions (VACs) on all static, digital and place-based media.

Traffic Statistics

To measure the potential impact of a billboard, know how many people pass it daily. A billboard on a busy highway is going to be more valuable than one on a sleepy street in a small town. Traffic may also consist of pedestrians passing by your billboard in the street or seeing it as they wait for a commuter train. 

This data includes information on every mode of traffic and comes from a variety of sources including official government traffic counts, transport authorities, GPS, real-time sensors on panels, video counting techniques, and even satellite spectrum imaging. Statistics on traffic can’t tell you precisely how many people actually took the time to read your billboard, but they give you an idea of your potential audience.

Mobility

In OOH measurement systems around the world, a detailed travel survey based on a representative population is conducted to identify detailed patterns of consumer mobility.

These surveys can be memory based but in most cases, they involve passive sensing and recording of the participants' movements via a smartphone or a custom device that measures GPS and Wi-Fi signals. These devices can even incorporate accelerometers, barometers, and compasses to establish everything from the mode of transport and the routes a person takes, right down to the granularity of the floor of buildings he or she visits.

Measuring the number of people who have seen the advertisement is incredibly helpful for the planning of ad campaigns however the measurement data cannot measure the human reaction to an advertisement, or whether somebody actually cares about the ad, or interacts and engages with it. 

To learn more about the Edge1 outdoor advertising measurement system visit www.edge1.in

  

Edge1: CRM for Outdoor Advertising Industry

In the outdoor advertising industry, companies aspire automation in their day to day work management processes. The root of every business is CRM if you water (procure) it properly your business plant would be more green.

With the most meteoric CRM for the out-of-home advertising industry, Edge1 Outdoor Media Management Software, the growth of every OOH advertising media owner and agency will explode. Edge1’s CRM streamlines prospects with their accounts of contacting them, follow-ups with the detailed lead cycle of the interactions and transactions, forecasting, media plans which should be sent just in few secs, sales tracking dashboard, it structured with its visualized features.

Edge1 OOH CRM builds the pathways for your sales department where they should sell like never before, by the aspect of ease of management all the prospects in one place. The rate of conversion of leads may double through proper management by which revenue will be increased, the cycle of sale would be shorter and error-free, ease in handling much work in less time. It particularly designed for the outdoor advertising industry, it is flexible and tailored which can be fit according to the company's sales process.

On the other hand, when it’s about mobility, Edge1 streamed your advertising business in your hands with its full-fledged mobile applications specially designed for outdoor advertising companies where you can operate each aspect from anywhere, anytime and any device.

To know more about Edge1 Outdoor Advertising Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in

When Time means money Edge1 can help

In the outdoor advertising industry, time is a very valuable commodity and should not be used as a toy. It is very precious and cannot be regained by any means of omissions and commissions. Edge1 Outdoor Advertising Software empowers the OOH and DOOH advertising media industry with cool, easy-to-use, innovative software tools driving the entire out-of-home advertising business workflow. It is a super-fast, ultra-rich, cloud-based suite of applications for sales, operations, finance, and even your clients.

With Edge1 OOH Software, media owners and media agencies can consume their extremely sophisticated time to making in money rather than wasting their time on those business processes which can be perfectly managed by a complete outdoor advertising business ERP software. Edge1 manages all your outdoor advertising business processes by keeping you free, you can manage your work from anywhere-anytime by Edge1 mobile applications for sales, business analytics, and operations.

To know more about Edge1 Outdoor Advertising Media Management Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in

Edge1 - Outdoor Media Landlord Management Application

Landlord Management is one of the most important business processes for outdoor advertising media owners. Many OOH advertising companies have to face numbers of problems while managing their landlord ethics and issues. Now, the media owners can manage their issues very easily and wisely with a landlord management software provided by  Edge1 Platform. It manages your landlord's payables and paid amounts, manage contracts, site-wise payment status, notifications of expirations of contracts, due payments reminders, issue alerts for fixed expenses, ease in searching contracts on the basis of date, site, size, lease payments are generated based on the flexible lease terms defined in the lease agreement. 

The landlord management application is easy to use, it provides value, control, and peace of mind throughout the process. Available for both long-term and short-term contracts.

To know more about Edge1 Outdoor Advertising Media Management Software visit http://www.edge1.in/  or just shoot us a mail at care@edge1.in