Origins Advertising selects Edge1 OOH Software to automate its OOH business processes

Origins Advertising is implementing Edge1 outdoor advertising software platform to automate the business operations of its growing number of OOH advertising media sites. 

Lucknow based Origins Advertising has selected Edge1 Platform, leading outdoor advertising media management software, to automate the business operations of its growing number of OOH media sites in Uttar Pradesh including static and digital sites. Edge1 will automate Origin's operations while reducing all manual efforts and making the organization system driven.

Origins will use Edge1's Platform, media owners web-based software to deliver reliable and efficient campaigns to their clients. From a unified platform, Origins will be able to manage media planning and buying, campaigns, operations, landlords and finances with business analytics on their hoardings, digital screens, facade it operates in entire Uttar Pradesh.

"Origins is known as a market leader in Uttar Pradesh, and we are proud to be working with them", Upinder Singh Project Director at Edge1. "We are pleased that such an organization is incorporating technology in its business to facilitate growth and advancement in the Indian outdooradvertising industry".

Origins have built a reputation of being not just the biggest but the best full-service, comprehensive advertising solutions agency with a strong foothold and successful projects across the domains of digital, print, indoor and outdoor advertising, events, radio, and other services.

To know more about Edge1 Outdoor Media Management Software visit www.edge1.in

Why Digital out-of-home Advertising is the next big thing?

Outdoor advertising industry started before many decades, it is continuously innovating and discovering the advanced mediums of advertising brands. This time it innovates the digital medium for advertisement which advertises the brand through digital out of home media.
After deliberation, the digital out of home is the next best thing because it is paving the way for innovative and successful marketing campaigns and out-of-home advertising just keeps getting better. These include digital outdoor signs and posters, billboards and screen found in malls, airports and other environments people tend to visit or pass by.
According to the digital outdoor advertising facts; it stimulates the mind and the eyes of the viewer,
1. Most of the people spend their time out-of-home, for working, traveling, shopping and for much more activities, enables an outdoor advertiser to more clients
2. Outdoor advertising embraces new technology. Digital out of home make even more powerful and engaging
3. An advertiser is now keeping up with new trends, and this is the place where they using trends daily, with the dynamic nature of the digital billboards
4. As digital media is also found in many types as such, billboards, standees, in ambiance or bus shelters, these are considered as high reachings where the usual traffic is high, which hit 90% of the population
5. As 24% of the viewers start searching brands on their gadgets after seeing the ooh ads
6. Sometimes the ads really hit the viewers mind so 14-15% of them taking pictures of the ads
That speaks to the versatility and, most notably at a time when digital is soaring, the durability of this medium, especially when compared to less-flexible formats like radio and print.
Digital media is the innovated and upgraded medium to publish the brand in front of billions of people. As it configured live data which draws the eyes of the viewer towards the display. The live content has the dynamic nature which changes according to the present conditions for illustration, news about the sudden rain on the most prominent located digital to aware the public or much more. Digital media transact present or real-time and it is internet connected by which it drives data dynamically.
When the Digital OOH media unveils in the outdoor advertising industry, the successful media brands campaigns want that, the campaign is seeing by millions of eyes, which spread more awareness. It is the platform where all things are gonna serve in single utensil in a well-defined way.